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Thoughtfully written for you

What does regenerative fashion mean to Herderin?
When I think of ‘regenerative fashion’, I think of this: clothing as a tool, as something that can create comfort like a homemade meal.
What does regenerative fashion mean to Herderin?
When I think of ‘regenerative fashion’, I think of this: clothing as a tool, as something that can create comfort like a homemade meal.

How those who clothe us clothe themselves
We have known about Johnny Fan since 2022 and he’s always been a curiosity to us. Who is this man who owns the best sewing studio in the Bay Area?...
How those who clothe us clothe themselves
We have known about Johnny Fan since 2022 and he’s always been a curiosity to us. Who is this man who owns the best sewing studio in the Bay Area?...

Clothing as political agency & comforting inclusion
Today we are interviewing Rebecca Burgess, the Founder and Executive Director of Fibershed, a California-based nonprofit developing regional natural fiber and dye systems, rooted in soil health, localism, and relationships....
Clothing as political agency & comforting inclusion
Today we are interviewing Rebecca Burgess, the Founder and Executive Director of Fibershed, a California-based nonprofit developing regional natural fiber and dye systems, rooted in soil health, localism, and relationships....

Ambivalence
“Ambivalence” is a collaborative production with Herderin and fellow artists, shot in Golden Gate Park, San francisco, capturing the delicate place between dream and awakening.
Ambivalence
“Ambivalence” is a collaborative production with Herderin and fellow artists, shot in Golden Gate Park, San francisco, capturing the delicate place between dream and awakening.

The 17-Hour Hand Stitch Poncho
The 17-hour hand stitch poncho is the embodiment of this reverence for slower living. A way to cloak yourself in the hours of handmade work created to keep your body safe and...
The 17-Hour Hand Stitch Poncho
The 17-hour hand stitch poncho is the embodiment of this reverence for slower living. A way to cloak yourself in the hours of handmade work created to keep your body safe and...

The Wool Shoe Collaboration
Meet The Wool Shoe. A collaboration between Stella Harry Lee and Herderin, two Bay Area designers looking at the materials that surround them everyday and asking — what can become of this?...
The Wool Shoe Collaboration
Meet The Wool Shoe. A collaboration between Stella Harry Lee and Herderin, two Bay Area designers looking at the materials that surround them everyday and asking — what can become of this?...